Anand Chopra-McGowan, General Manager for the UK & Europe Enterprise arm at Emeritus, is an entrepreneurial commercial leader with extensive early-stage and growth-stage experience in the US, Europe, and the Middle East. He is responsible for starting up, scaling and leading the UK & Europe Enterprise business at Emeritus.

Before joining Emeritus, Anand was one of the first hires at General Assembly, where he was responsible for the core growth of GA's Enterprise business, launching the Enterprise business in Europe and the Middle East, growing 12x to an eight figure run rate over four years. Anand then became VP, Managing Director for the EMEA Enterprise arm for over 2 years, posting 53% revenue growth in the Europe business despite the pandemic.

Anand has also been published in leading business journals from First Round Review to Harvard Business Review. Anand grew up in India, spending 12 years in the US across university (Boston University) and work before settling in London.